'Daily Rewards' Initiative Designed to Increase
Viewer Frequency as TV Series Readies to Celebrate its 40th Anniversary
CULVER CITY, Calif. - October 18, 2005 -- "Days of our
Lives," NBC's popular daytime television series which celebrates its
40th anniversary in November, announced Tuesday, October 18 that it is
launching "Days of our Lives" 'Daily Rewards,' the first long-term online viewer rewards program for both a daytime drama and a
scripted series. The "Days of our Lives" 'Daily Rewards' program, which begins today, is designed to increase viewer
frequency through reward incentives and is managed by My Sony, an
interactive customer relationship division within Sony Corporation of America.
Viewers can sign up for their free membership by going to
afternoon, members watch "Days of our Lives," log on to 'Daily
Rewards' through nbc.com/days or daysofourlives.com and enter the
correct answer to a question from that day's episode in order
to earn valuable My Sony points. Members can easily redeem these points
for substantial savings on Sony merchandise such as the latest consumer
electronics, DVDs, CDs, and more. 'Daily Rewards' members can also redeem points for exclusive "Days of our Lives"
fan experiences, as well as autographed memorabilia, props, collectibles and licensed merchandise.
"We are blessed and thankful that Days of our Lives fans
are some of the most fervent television viewers and online participants
in the world, and this innovative program will not only help us reward
that loyalty, but continue to reach new viewers in the 18-34 demographic where we have enjoyed great success," said "Days of our
Lives" Executive Producer, Ken Corday. "We're honored to be
the first daytime drama to launch an online viewer rewards initiative in
conjunction with Sony Pictures Television, who are pioneers in this area."
Sony Pictures Television and the My Sony team established
the first ever, long-term online viewer loyalty program in television
history in March 2003 when they launched the 'Wheel Watchers Club' for
the popular game show "Wheel of Fortune." Since its national launch, the 'Wheel Watchers Club' has signed up more than two
'Daily Rewards' will receive advertising and marketing
support from both the studio and the network, with a media campaign consisting of broadcast, print and online advertising. Print ads will run
in Us Weekly and Parenting magazine, and advertising time
will be purchased nationally on cable as well as locally on broadcast stations
in ten key markets. NBC will support 'Daily Rewards' by running a :20 launch promo within "Days of our Lives"
episodes for the first ten days after the initiative launches. In addition, NBC will continue to support the program with in-show promos
and in-show mentions.
"Days of our Lives," which premiered on November 8, 1965,
is the longest-running scripted series in NBC's history. The first daytime
drama to air in color, "Days of our Lives" is helmed and scored by Executive
Producer Ken Corday, who follows in the tradition of his parents, series co-creators Betty and Ted Corday.
Stephen Wyman is Co-Executive Producer and James E. Reilly
is the Head Writer. "Days of our Lives" is produced by Corday Productions, Inc.
in association with Sony Pictures Television.
Sony Pictures Television is one of the television
industry's leading content providers. It produces and distributes programming in
every genre, including series, telefilms, theatrical releases and family
entertainment for network and cable television, as well as first-run and off-network series for syndication. With more than 25
programs on the air, SPT boasts a program slate that includes the top-rated daytime dramas and game shows, landmark off-network
series, original animated series and critically acclaimed primetime dramas, comedies and telefilms. Sony Pictures Television,
Advertiser Sales, is one of the premiere national advertising sales companies, handling the commercial inventory in SPT
syndicated series and for high definition channels INHD and
INHD2. Together, the Sony and MGM film and television libraries constitute the
largest collection of its kind in the world. SPT
(www.sonypicturestelevision.com) is a Sony Pictures Entertainment company.
My Sony (www.my.sony.com) is an interactive customer
relationship initiative designed to encourage customers to develop a
broad and deep, lasting relationship with Sony and its business
divisions. By rewarding customers for interacting with the various
Sony Companies, My Sony utilizes the member information to create new product
offerings and services. In the U.S., My Sony
is a division of Sony Corporation of America.