Here are the Nielsen
yearly (September-August) ratings averages, shares, and rankings for "Days of
Our Lives" for 1965-1989. Weekly ratings since
the 1974 are available through the index page of this website. The ranking
listed is "Days" place amongst the number of
soaps on the air during each season. The share listed is the percentage of sets
in use that were tuned to
"Days."
FAQ:
When was the last time
"Days" ever ranked first in the Nielsen household ratings?
ANSWER:
The weeks
of 7/25/88-7/29/88 (sole possession) and 8/1/88-8/5/88 (tied with
The Young and the Restless). (Those two weeks were the weeks that
Steve & Kayla Johnson's on-location wedding aired).
Prior to that week,
the last time "Days" ranked
first in households was the week of 7/29/74-8/2/74. "Days" was also # 1 for
9 other weeks in 1974: 1/28/74-2/1/74; 2/4/74-2/8/74; 2/18/74-2/22/74;
3/4/74-3/8/74; 3/11/74-3/15/74; 3/18/74-3/22/74; 4/1/74-4/5/74; 4/8/74-4/12/74
and 6/17/74-6/21/74.
Year...............Rank........Rating.....Share
1965-66..........9 (of
17).......5.3..........20
1966-67.........10 (of
13)......6.9..........26
1967-68.........10 (of
12)......8.7..........31
1968-69..........5* (of
14)......9.3..........31
1969-70..........7 (of
19).......8.8..........30
1970-71..........4* (of
18)......9.5..........32
1971-72..........3 (of
17).......9.9..........34
1972-73..........2 (of
17).......9.9..........32
1973-74..........2* (of
16)......9.7..........32
1974-75..........3 (of
14).......9.6..........33
1975-76..........4* (of
14)......8.3..........30
1976-77..........7 (of
15).......7.8..........27
1977-78..........10 (of
14).....6.9..........25
1978-79..........10 (of
14).....6.8..........24
1979-80..........10 (of
13).....6.6..........23
1980-81..........9 (of
13)......5.6..........20
1981-82..........10 (of
15)....5.5..........19
1982-83..........8 (of
14)......5.7..........19
1983-84..........7 (of
13)......7.1..........22
1984-85..........6* (of
14).....7.1..........23
1985-86..........5 (of
13)......7.2..........23
1986-87..........4* (of
14).....7.0..........23
1987-88..........5 (of
12)......7.1..........NA
1988-89..........5 (of
13)......6.5..........NA